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Certificate in Digital Marketing with Artificial Intelligence

This 6-month certification course integrates AI with digital marketing strategies, teaching learners how to use AI-powered tools for content creation, analytics, automation, SEO, and personalized marketing campaigns.

Course Image
Course Details
Code NCP-86710 Type Certificate Course
Level Professional Level Sector Artificial Intelligence
Mode Offline Language English, Regional Language
Duration 6 Months Schedule Classes/week ( each)
Certification by National Council for Social Development and Education (NCSDE)

Course Overview

This 6-month certification course in Digital Marketing with Artificial Intelligence offers an innovative curriculum combining traditional digital marketing strategies with AI-driven tools and techniques. Students will learn how AI can optimize content marketing, SEO, social media marketing, paid advertising, email campaigns, and data analytics. The course covers how AI algorithms can be used for consumer behavior analysis, automated marketing, and improving personalization. Practical exercises, industry case studies, and projects will allow learners to implement AI-driven strategies across digital platforms. Upon completion, students will be equipped with the skills to drive smarter, more efficient, and data-driven digital marketing campaigns, giving them a competitive edge in the rapidly evolving marketing landscape.

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Description

In this course, students will gain the competencies necessary to integrate Artificial Intelligence (AI) with Digital Marketing strategies. By learning to harness AI tools, learners will enhance their digital marketing skills, streamline processes, and make data-driven decisions that improve marketing campaign effectiveness.

Key Competencies:

  1. AI in Content Marketing

    • Tools & Techniques: Use AI tools to generate engaging content for blogs, emails, and social media.

    • Implement AI-driven content strategies for SEO and audience targeting.

  2. AI-Powered SEO

    • Learn how AI can optimize website content for search engines through advanced keyword research and ranking prediction.

    • Use AI for automated content optimization and performance tracking.

  3. Social Media Marketing with AI

    • Analyze social media trends using AI to create targeted posts and campaigns.

    • Utilize AI-based tools for social listening, influencer identification, and audience segmentation.

  4. AI in Email Marketing

    • Automate email campaigns and personalize content using AI tools for segmentation and customer behavior prediction.

    • Optimize subject lines, send times, and content using machine learning.

  5. Predictive Analytics for Digital Campaigns

    • Understand how AI can predict future trends, customer behavior, and sales.

    • Use predictive models to optimize campaign performance and return on investment (ROI).

  6. Chatbots & Automation

    • Learn how to create and implement AI-powered chatbots for customer engagement and lead generation.

    • Automate customer support, sales queries, and feedback collection through AI tools.

  7. Data-Driven Decision Making

    • Analyze marketing data to make informed decisions using AI analytics tools.

    • Learn to track KPIs, customer journeys, and campaign performance using AI-powered dashboards.

Description

This 6-month course provides an innovative learning experience by combining Digital Marketing techniques with cutting-edge AI technology. Students will learn how AI tools can automate repetitive tasks, generate insights from big data, and deliver personalized experiences to customers.

  1. Comprehensive Curriculum

    • Learn essential digital marketing strategies such as SEO, SEM, content marketing, social media, and email marketing.

    • Explore the power of AI-driven tools for improving campaign efficiency and targeting.

  2. Hands-on AI Tools and Platforms

    • Practical exposure to AI tools like Google Analytics, HubSpot, SEMrush, and more.

    • Learn how to integrate AI into everyday marketing tools and platforms to automate and optimize campaigns.

  3. Real-World Case Studies and Projects

    • Work on case studies from global brands to understand how they leverage AI for digital marketing success.

    • Build your own AI-powered campaigns as part of project-based learning.

  4. Predictive and Prescriptive Analytics

    • Use machine learning models to predict market trends and customer behavior.

    • Implement AI tools for prescriptive analytics, recommending the best actions for campaigns.

  5. Automated Campaign Management

    • Automate digital campaigns for better resource utilization and faster execution.

    • Learn to use AI for campaign optimization based on real-time data.

  6. Personalized Learning Path

    • Choose specific digital marketing channels or tools to focus on (e.g., SEO, SEM, social media).

    • Tailored projects that allow you to specialize in your area of interest.

  7. Expert-Led Insights

    • Learn from industry experts and guest lecturers who have worked in top AI-driven marketing companies.

    • Access to webinars and Q&A sessions for real-world guidance and strategies.

Description

This course is designed to provide students with everything they need to successfully integrate AI into their digital marketing practices. The course includes expert-led lessons, interactive assignments, hands-on projects, and access to the best AI marketing tools.

  1. Course Materials

    • Access to video lectures, reading materials, and presentations that explain core concepts in AI-driven marketing.

    • Step-by-step guides on using AI tools for marketing automation, predictive analytics, and optimization.

  2. Interactive Workshops and Sessions

    • Participate in live workshops where you can practice using AI marketing tools in real-time.

    • Weekly Q&A sessions with instructors to clarify concepts and get personalized advice.

  3. AI Tool Access

    • Access to popular AI-powered digital marketing tools such as HubSpot, Jasper, SEMrush, and Google Analytics.

    • Learn how to use AI-powered platforms for campaign management, data analysis, and audience segmentation.

  4. Hands-on Projects

    • Apply learning by working on real-world projects, including creating AI-driven content, social media ads, and personalized email campaigns.

    • Build and launch a complete AI-driven digital marketing campaign as your capstone project.

  5. Career Support

    • Receive resume-building workshops, LinkedIn profile optimization, and interview preparation.

    • Job placement assistance through partnerships with top marketing companies using AI technology.

  6. Access to Digital Marketing Community

    • Join a community of learners to discuss trends, share ideas, and get feedback on your projects.

    • Network with peers and industry professionals to build valuable connections.

Description

AI-powered digital marketing is an in-demand skill that is transforming the way companies engage with customers. After completing this certification, learners will be well-equipped for high-paying roles in the marketing field, both in full-time positions and freelance opportunities. AI-driven marketing roles are essential in companies looking to increase their reach and drive conversions.

Income Opportunities:

  1. Digital Marketing Manager (AI-Powered)

    • Salary Range: ₹7,00,000 - ₹15,00,000/year

    • These professionals manage AI-driven campaigns, analyzing data and optimizing marketing efforts across channels like SEO, PPC, and social media.

  2. AI Content Strategist

    • Salary Range: ₹6,00,000 - ₹12,00,000/year

    • Content strategists use AI tools to generate optimized content, plan content calendars, and measure the effectiveness of campaigns.

  3. Social Media Marketing Specialist

    • Salary Range: ₹5,50,000 - ₹10,00,000/year

    • Leverage AI tools for social media engagement, content creation, influencer marketing, and trend analysis.

  4. Marketing Data Analyst

    • Salary Range: ₹6,00,000 - ₹12,00,000/year

    • These professionals analyze customer data to generate insights, optimize campaigns, and predict trends using AI tools.

  5. AI Marketing Consultant

    • Hourly Rate: ₹1,500 - ₹5,000/hour (depending on experience)

    • AI marketing consultants work with businesses to improve their marketing strategies using AI tools, optimizing ROI, and streamlining marketing processes.

  6. Freelance Digital Marketing Specialist

    • Hourly Rate: ₹1,000 - ₹3,000/hour (based on expertise)

    • Freelancers use AI-driven tools to help clients scale their digital marketing campaigns and automate tasks like content creation, SEO, and analytics.

AI is revolutionizing digital marketing, and with this certification, you'll be well-positioned to earn a competitive salary in both full-time and freelance roles. As businesses move towards automation and personalization, the demand for skilled digital marketers with AI expertise is set to increase dramatically, making this an exciting career path with strong earning potential.